Webinar standard conversion is 10%, but can go up to 20-30%. At the end of the day it comes down to conversion on webinars. Website conversion are only 1% in most cases. 

Webinar Tip #1 - if you sell 15% you still have the 85% that didn’t buy that now knows who you are and you are able to start a conversation with them. Most of those will eventually buy from you at some time down the road as long as you are able to continue to give them value.

The 85% got to hear you and know you better. They get to see your personality. They feel like they know you better than a website landing page or video sales letter. There is just something magical about it. it’s just a great way to run a business, to be able connect and change lives in whatever market you’re in.

The bank doesn’t really care about likes and hearts and shares. The mortgage company wants conversions and dollars. One sales phone doesn’t compare to the power of hundreds on a webinar… Nothing can beat a webinar.

Automated webinars allow you to leverage your time. Live webinars convert the best, but you can’t be everywhere all the time. Automated webinars allow you to do that.

Webinar Tip #2 - The first goal is to break even. Run traffic to your webinar. Use Facebook ads and pay enough to acquire customers at a break-even spend rate. 

The key to scale and growth in your business is the ability to control your own traffic. Affiliates and JV partners are great, but using automated webinars to create a funnel where you are in control of your own sales funnel is where true scale is. Automated webinars is where the magic is.

Webinar Tip #3 - Always test your webinars by making changes to the flow. Never assume you’ve got it perfect. Tweak for better conversions, however don’t get paralyzed with testing. Do something, put yourself out there and make adjustments as you go.

Ryan Lee's no pressure nurture funnel - don’t stress over the hustle - it’s not about ninja - It’s about being cool.

Try to be a good person, try to do the right thing, take your time and nurture your customers and treat everyone with respect. You will win.